California Community Colleges Career Education programs offer a wide array of over 200 career programs, providing students with hands-on training and valuable skills to pursue meaningful careers. However, a lack of awareness among students, parents, and even educators about the local career opportunities often leads to the misconception that these programs are subpar alternatives to traditional college education. To address this challenge, our campaign aimed to reposition these programs as exciting and appealing options for high school seniors, under the unified theme of "Learn By Doing."