Embraced by Mana Mantra Video
Our goal with the “Embraced By Mana” campaign was three-fold: introduce viewers to the iconic beauty of The Islands of Tahiti, introduce viewers the concept of Mana and showcase the many sides of the incredible Islands of French Polynesia.
Embraced by Mana Print
The print for the “Embraced by Mana” campaign uses imagery that reinforces the iconic beauty that is core to the Tahitian experience, but also broadens awareness and interest in the unique culture of the islands. Headlines focus specifically on the inherent duality that define a trip to The Islands of Tahiti.
Take Me To Tahiti
This video content series, entitled #TakeMeToTahiti, was a global contest where couples and families from around the world could submit a video, telling us why they should be featured in year 2 of our ongoing video content series for The Islands of Tahiti. Ultimately, we selected a couple from San Diego, a family from Great Britain and a couple from Brazil, flew them to the Islands, where we had a bit of a surprise waiting for them. Because this was a truly global effort, videos where edited in a number of different languages, including French, Japanese, Chinese and more.
When it comes to creating work for America’s top professional sports league expectations are exceptionally high. I am lucky to say that I had a part in a body of work that exceeded expectations.
“Run” NFL NETWORK
Oakland Running Back Darren McFadden runs through an entire off season– from the draft to the combine, training camp to opening weekend to represent how the NFL Network brings football to dedicated fans 365 days a year. It ran nationally during the Super Bowl and won the entire team an Emmy Award for sports marketing. Woohoo!
“Fantasy Blues” NFL.com
For millions of NFL fans, fantasy football is more than a hobby — it’s a passion. But by season’s end, there is often more agony than ecstasy. Luckily, NFL.com’s Fantasy Playoff Challenge gives those who may not have had a winning season a second chance. This spot proved to be so popular it ran for multiple seasons.
“GameDay” NFL NETWORK
What if every NFL stadium existed in one city? For this spot it does and the hosts of Gameday tour through town in a ‘62 Cadillac to illustrate that Gameday truly has every game covered. It stars a load of NFL celebs and is chock-full of CGI magic. To top it off it was nominated for an Emmy.
There is no one thing that makes Pebble Beach “Pebble Beach.” It’s a combination of shared experiences and incredible memories that coalesce into an unforgettable golf vacation. This is how we captured that feeling — with a brand campaign entitled This is Pebble Beach.
Writer: Scott Conway
Art Director: Lucho Ortega
CD: Greg Carson
Director: Jerry Duggan, FLF Films
Writer: Scott Conway
Art Director: Lucho Ortega
CD: Greg Carson
Photographers: Tom O'Neil, Joann Dost
What makes being a fan of a MLS team great? It’s lots of things – team legacy, team culture, the players and its rabid fan base. For this campaign for mlsstore.com our team utilized the ampersand as the vehicle to connect all these pieces including fans showing their team pride through their team gear. We created a general :30 spot and :15 spots for each of the 19 MLS teams. In addition, a series of “&” T-shirts were developed (and sold on MLSstore.com) to reflect the individual achievements and inside information that make each club unique.
CCO: Greg Carson
CD: Scott Conway
CW: Erik Dargitz
Sr. AD: Lucho Ortega
AD: Brendan Rice
To entice meeting planners to hold their corporate meeting or event at one of Disney’s park resorts we relied on the testimonials of happy meeting planners who come back again and again. This print campaign features portraits of executives and planners. The headline consists of a one-word quote that always ends with the Disney D.
LoCA: The Wines of Lodi, CA
Lodi Wine needed help bringing awareness to their region’s amazing wines which were relatively unknown. The team and I re-imagined the brand, and in turn, completely re-imagined the destination of Lodi, CA. The resulting brand, LoCA (a twist on Lodi, CA) alludes to the passion that the people of Lodi have for wine. The results were extraordinary. The LoCA community grew quickly through an integrated effort of paid, owned and social channels.
LoCA: Corkface & Forkface
Here’s a fun and quirky, social forward content series the team and I created to capture attention in the social space. This series blew through expectations from both an engagement and views perspective, and created a very fun and clever way to communicate that Lodi Wines pair perfectly with not just food, but life circumstances as well.
Nearly Half of a Year's Worth of Watch Time Captured in Only 60 Days (261,653 minutes; 4,361 hours)
93 Percent: Average View Percentage on YouTube
Doubled YouTube's Average Completion Rate: Accurately targeted, engaging content led to 20.93% Completion Rate
29 Percent Facebook View Rate: 14 Percent higher than industry standard
I consider myself pretty lucky to be able to have put my mark on this long running campaign for California Tourism. It’s one of most iconic, loved and recognized destination brands out there.
Problem Gambling: During our research for this project we realized that problem gamblers share many of the same troublesome behaviors. The first step towards recognizing the problem is not ignoring the signs. These outdoor executions were placed near casinos and card rooms for maximum effectiveness.
“Bula” is a word you often hear in Fiji. It means “hello,” “welcome” and “how are you,” but emotionally, it means much more than that–– it is a warm welcome to all travelers. Our team met it’s goal to make “Bula” synonymous with the Fiji vacation experience. Featuring Fijians themselves rather than of vacationers, the creative was child-like in nature and intended to take us back to the feeling we experienced in our youth and directly connect it to the spirit and feeling of “Bula” and the Fijian culture.
California’s Central Valley is an area primarily known for agriculture. So how do we entice businesses to relocate/expand here? Our solution was to embrace it’s agricultural heritage as a juxtaposition to the messaging. This print campaign uses classic fruit crate art as a design influence to showcase the cleverly written headlines.
California Community Colleges Career Education programs offer a diverse selection of more than 200 career programs for students to choose from. These programs allow students to get the hands-on training and skills they need to start a meaningful career. Problem is, many students, parents and even some educators have little to no idea about the career opportunities available in their own communities, and if they did, usually wrote them off as sub-par educational programs for students who couldn’t get into/afford “real college.” Which is why we decided to create a campaign that would not only make these programs seem cool to high school seniors (our primary target), but also re-brand these programs under a single idea - Learn By Doing.
In the Military, Got Your 6 means I’ve got your back. By borrowing this phrase, we provided the Hollywood Military Forum with more than a saying. And more than a campaign. We provided them with a mantra that stands as a powerful show of respect for military veterans. These spots feature Hollywood celebrities to help carry our message that upon their return, our military vets can continue to serve as leaders and community assets.
The 2015 offseason was one of many personnel changes for the Sacramento Kings. The overhaul included a new head coach, a new general manager, five free agents and two rookies. That’s a lot of new faces. The team and I created a series of spots titled “The Face of Proud” to introduce the fan-base to their new roster and get them excited about the potential of the approaching season.
Doing work for a worthy cause is always satisfying. Especially when it’s a cause like autism which personally has affected friends and family. The M.I.N.D. Institute is working toward the cure. This series of posters and print ads we designed to raise awareness and promote charitable contributions.
These spots are classics for me as I feel they still hold up a dozen years later (as you can probably tell by the resolution and aspect ratio). They are humanly relatable and are guaranteed to tug at the viewer’s heartstrings.
Kids Rock Free– a Southern California based performing arts school that offers free music lessons to over 300 kids per week– was seeking an updated look as well as an engaging way to attract new donors and students. So, my team and I outfitted them with a fully re-designed brand, including a signature brochure that doubles as guitar string packaging and comes complete with a fresh set of strings. Rock on.