When it comes to creating work for America’s top professional sports league expectations are exceptionally high. I am lucky to say that I had a part in a body of work that exceeded expectations.
“Run” NFL NETWORK
Oakland Running Back Darren McFadden runs through an entire off season– from the draft to the combine, training camp to opening weekend to represent how the NFL Network brings football to dedicated fans 365 days a year. It ran nationally during the Super Bowl and won the entire team an Emmy Award for sports marketing. Woohoo!
“Fantasy Blues” NFL.com
For millions of NFL fans, fantasy football is more than a hobby — it’s a passion. But by season’s end, there is often more agony than ecstasy. Luckily, NFL.com’s Fantasy Playoff Challenge gives those who may not have had a winning season a second chance. This spot proved to be so popular it ran for multiple seasons.
“GameDay” NFL NETWORK
What if every NFL stadium existed in one city? For this spot it does and the hosts of Gameday tour through town in a ‘62 Cadillac to illustrate that Gameday truly has every game covered. It stars a load of NFL celebs and is chock-full of CGI magic. To top it off it was nominated for an Emmy.