What makes being a fan of a MLS team great? Its lots of things – team legacy, team culture, the players and its rabid fan base. For this campaign for MLSStore.com our team utilized the ampersand as the vehicle to connect all these elements including the fans showing their team pride through their team gear. We created a general :30 spot and :15 spots for each of the 19 MLS teams. In addition, a series of “&” T-shirts were developed (and sold on MLSstore.com) to reflect the individual achievements and inside information that make each club special.