LoCA: The Wines of Lodi, CA
Lodi Wine needed help bringing awareness to their region’s amazing wines which were relatively unknown. The team and I re-imagined the brand, and in turn, completely re-imagined the destination of Lodi, CA. The resulting brand, LoCA (a twist on Lodi, CA) alludes to the passion that the people of Lodi have for wine. The results were extraordinary. The LoCA community grew quickly through an integrated effort of paid, owned and social channels.
LoCA: Corkface & Forkface
Here’s a fun and quirky, social forward content series the team and I created to capture attention in the social space. This series blew through expectations from both an engagement and views perspective, and created a very fun and clever way to communicate that Lodi Wines pair perfectly with not just food, but life circumstances as well.
Nearly Half of a Year's Worth of Watch Time Captured in Only 60 Days (261,653 minutes; 4,361 hours)
93 Percent: Average View Percentage on YouTube
Doubled YouTube's Average Completion Rate: Accurately targeted, engaging content led to 20.93% Completion Rate
29 Percent Facebook View Rate: 14 Percent higher than industry standard