"Bula" is a word that resonates throughout Fiji. It means “hello,” “welcome” and “how are you,” but emotionally, it means much more than that–– it is a warm welcome to all travelers. Our team met its goal to make “Bula” synonymous with an authentic Fiji vacation experience. Instead of featuring vacationers, our creative approach focused on Fijians themselves. The child-like nature of the creative aimed to evoke the nostalgic feeling of our youth and establish a direct connection to the spirited essence of "Bula" and the rich Fijian culture.